MAKE A MEME View Large Image Mars family and is notoriously secretive in its dealings. They seem to be particularly good at two things - global branding and not putting the company name on anything. Nevertheless, the twix is every inch a Mars product, though it was ...
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Keywords: twix finnish sweeties finnishsweeties white background Mars Inc is a fascinating firm. It's a global giant worth $30bn, is entirely owned by the Mars family and is notoriously secretive in its dealings. They seem to be particularly good at two things - global branding and not putting the company name on anything. Nevertheless, the twix is every inch a Mars product, though it was developed in Britain in 1967 and introduced to the USA twelve years later. In Finland it would have had the alternate name of 'Raider' up until 2000 when Mars worked hard to globalise all the product names and Opal Fruits became Starbursts and Marathons became Snickers. In 2013, the 58g bar was slimmed down to 50g, and this single bar variant is the expected 25g. This one was made in Germany and seems to be carrying a lot of Arabic script on the packaging. Inside the wrapper, it's proof that some things really are the same the world over. Caramel over biscuit with a milk chocolate coating - it's every inch a twix as we know them. Mars Inc is a fascinating firm. It's a global giant worth $30bn, is entirely owned by the Mars family and is notoriously secretive in its dealings. They seem to be particularly good at two things - global branding and not putting the company name on anything. Nevertheless, the twix is every inch a Mars product, though it was developed in Britain in 1967 and introduced to the USA twelve years later. In Finland it would have had the alternate name of 'Raider' up until 2000 when Mars worked hard to globalise all the product names and Opal Fruits became Starbursts and Marathons became Snickers. In 2013, the 58g bar was slimmed down to 50g, and this single bar variant is the expected 25g. This one was made in Germany and seems to be carrying a lot of Arabic script on the packaging. Inside the wrapper, it's proof that some things really are the same the world over. Caramel over biscuit with a milk chocolate coating - it's every inch a twix as we know them.
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